Blog Post: measure-blog-roi

How to Measure Blog ROI: Metrics That Matter

  • Vanity metrics to ignore: Page views, comments. These don't indicate business value.
  • Real metrics: Organic traffic → qualified leads → customer conversions → revenue.
  • Calculate ROI: (Revenue from blog - Cost of content) / Cost of content × 100%.

Tracking ROI Step-by-Step

1. Tag blog traffic (UTM params). 2. Track blog → lead pipeline. 3. Track lead → customer. 4. Calculate customer LTV. 5. Compare to content spend. Example: $5K/month spend, 50 leads/month, 10% conversion, $500 LTV = $25K revenue. ROI = 400%.

Most blogs achieve 5–30x ROI within 12 months. Breakeven is typically 3–6 months.